RYE were recently engaged to complete the re-design of the historic Crown & Anchor pub in the heart of Covent Garden by owner and operator Glendola Leisure Ltd. The project included minor architectural alterations, soft refurbishment of the interiors, and the creation of a new visual identity for the venue which was first established in 1904.

Externally the facades were cleaned, restored, and re-painted in line with the new scheme. The inclusion of external planters and hanging baskets activated the facade and added an additional element of colour which now acts as a signifier of the pub’s new identity.

Internally the bathrooms were fully refurbished, both bars were restored, and all areas were fully decorated. The new FF&E upholstered in burgundy and deep British racing green leathers ensure that the warmth of the original space was not lost, while traditional glass bell jar pendant lighting washes the space with the ambient glow synonymous with a traditional British pub.

Alongside the refurbishment of the pub RYE were commissioned to develop a new visual identity for the Crown and Anchor business. A concise palette which complimented and strengthened the interior scheme was central to the collateral design and the development of a handful of digital assets. The use of a single typeface related directly to the engraved stonework present on the external facade linking the original business to its new identity. This was paired with simple illustrations which reference the context of the site and the constantly evolving community which surrounds it. Each illustrated icon derives its style and colouring from the old pub sign which still hangs over on Neal St.

Photography © Jamie Orlando Smith